Tag Archive: seo expert.


  • 1. Keyword Research
    Keyword research is the most important first step that should not be taken too lightly. While you can easily test and change hundreds of keywords in paid search campaigns, so is this not possible for organic search optimization. You usually concentrate on one to five key phrases for the whole site (theme) and one to three phrases for a single page. For large sites with thousands of pages is it hard to optimize every single page to the full extend due to the limits in time and other resources.
  • 2. Competitive Intelligence
    Know you competition! What are they doing? Where do they rank, for which terms? Who is linking to them and why? The things you have to do depend on what your competitors are doing. The less competitive your vertical is online the easier is it for you to outperform your competition. This is important to determining cost and resources for your SEO efforts.
  • 3. Web Design and Development
    Fixing something that is broke is always harder than building it right from the beginning. If you are in the process of creating a new website, make sure to consider search engine friendly design and architecture before and during the actual development of the website. This will save you a lot of time and money and in most cases put you already ahead of a considerable number of your competitors. Search engine friendly design is not rocket science and search engine friendly design does not have to be ugly. Search engine friendly design is for the most part user friendly design as well, but there are some exceptions where compromises have to be made.
  • 4. Get Your First Inbound Links
    Don’t submit your new site to search engines and by no means pay anybody to do it for you. There are plenty of very cheap services and software products out there that offer for less than $100 to submission to thousands of search engines and in some cases even guarantee ranking #1 at them. Especially the second part is causing many businesses to fall for such offers. Don’t do it. If you see an offer like that, hold your wallet tight closed and run. Your site should be found by search engines naturally and they will find your site if a page that is already in their index links to you. Why? Because this is what search engines do, following links to discover content. There are plenty of methods to get your first inbound links. There are some web directories that are recognized by search engines and a listing there will do your site good. Except for the Dmoz directory are all those recognized directories commercial in nature and charge a fee for reviewing your site and the consideration for the inclusion in their directory. For that reason is it important to wait with the submission to any of those directories until your website is live and ready for visitors. Also check with vendors or good customers (B2B) who have a website for the opportunity to have them place a link to your website.
  • 5. Sitemaps
    the larger search engines allow webmasters to submit a sitemap to them via a webmaster console. The search engines also provide reports and other useful information, such as technical problems with your websites you might not be aware of via their console. Even if you decide against the submission of a site map to the search engines, is it advisable to create an account and register your website with them, just for the reports and statistics they provide free of charge and which are invaluable for your internet marketing efforts.

Ongoing Efforts on a Frequent Basis

  • 6. Web Analytics

You can’t determine success or failure of any of your internet marketing activities if you do not track and measure their effectiveness. Engaging in any type of marketing campaign online, be it SEO, paid search, display advertising, email marketing, social media or affiliate marketing is like fishing in the dark without any type of web analytics solution in place. It is up to you to decide if you want a hosted web analytics solution or run software on your own servers. The options range from free services to very expensive and heavily customizable package. You have to determine what solution will work for you, but you have to start with one so don’t put it off. Web analytics helps you to determine where to improve your site and your marketing campaigns to channel your resources and money to the things that work and pull it away from the things that don’t work. Web analytics is not a cost center if it is done properly. It will pay for itself many times over and can make the difference between making and breaking it on the internet.

  • 7. Content Building

A website is never done. It has to change and grow over time. This is a natural process to adjust to changes in the market, with maturing in this type of medium and your normal business growth. Providing good quality content that is related to what you do, but not necessarily aimed to sell something directly is the best opportunity to increase traffic and exposure of your business. Most people do not link to pages that only serve the purpose to make a sale. This leads to the next step in the process of successful search engine optimization of your website.

  • 8. Link Building

The internet wouldn’t be a “net” without links. It would only be a collection of independent pages that are not connected to each other. Disconnected pages cannot be found and that defeats the purpose of them, wouldn’t it? Inbound links and internal site linking is important for organic traffic, meaning people seeing and clicking on those links to get to your website, but they are also important for SEO. Inbound links play an important role in virtually every search engine when it comes to ranking pages in their search results. Links are added and sometimes removed constantly. This is a never ending process and while it happens naturally, so is it advisable to be a bit more pro-active from your part to get more and good inbound links. There are plenty of sites out there that should link to you, but don’t know you and your content. Help them to find your content and encourage linking to it.

  • 9. Engagement, Trust and Community Building

Social media and Web 2.0 might be buzz words, but the underlying core elements they are made of are much more elementary and fundamental. Don’t live in a bubble and talk to people without allowing people to respond and to interact with you. People will talk about you, with or without you being around. Take the opportunity to become part of the discussion to build trust and deeper relationships with your customers or potential customers. Listen to what they say and learn about their wants and their needs. Hear what they say about you and your products, especially the criticism and improve on them. You probably spend today money on focus groups and surveys. You can get the same and more free of charge on the internet, if you allow it to happen while you are around. It also provides the opportunity to expand your link building and exposure of your brand on the internet for a fraction of the cost of traditional intrusive advertising campaigns that are less effective.

  • 10. Ranking and Traffic Analysis

Check where you are today to be able to compare it with data in the future. Look for trends and evaluate the success of your goals, which you should have specified before you engaged in any type of marketing campaign. You did set goals that are measurable I hope. Improving ranking is important for SEO, but more important than the ranking is the traffic that comes with it. Does the change in ranking yields in the traffic you expected? Does this traffic actually convert? This leads to the last step.

  • 11. Conversion Analysis

No matter what you do, everything will come down to one critical factor at the very end. What is your bottom line? Did you make profit or did you lose money. While losing money in the short term for strategic reasons is okay, so Is losing money in the long run deemed to failure and the end of your business altogether. Whatever you do, it has to contribute directly or indirectly to a positive Return of Investment. Web Analytics is part of the process of making this determination among other tools and methods. Expand the things that work and help your bottom line and rid yourself of the things that don’t. Improve of details to increase conversion. This requires testing. Don’t reject anything upfront without testing it first. Things that work for others might not work for you, but the same is true the other way around.

Use of H1 tags in SEO

H1 tags are one of the most important part of SEO which is the header tag situated in body of a website. It can be termed as the simplest form of header found on a web page. Through h1 tags search engines come to know about the site content details. If it’s used in proper co-ordination with anchor text and title tag then you can even expect increased density of website traffic from major search engines like Yahoo, MSN and Google.
Although the feature of h1 tags is not new and is present since years, but from last few years its significance has grown due to increased demand by Google. It carries much more importance than keyword Meta tag and description Meta tag. The best position to place these H1 tags is at the header situated above the content. Experts recommend excluding the HREF links from the tag. When you keep a link in h1 tag, it gives the impression to the search engines that the linked web page is more important rather than the present pageThose desiring to keep a descriptive link to their own page can use the link along with proper anchor text including content of that particular web page. The tags produced by h1 are of largest form, and are very important requiring being used independently having same HTML commands.

They also consist of same attributes having higher level of suitability like the Class, Align and ID attributes. Always keep the header tag at the top of the web page. You should know this that- when Google scans a web page, it goes from top left to the bottom right of the page. Search engines generally view websites from text perspective instead of graphical point of view.

Place the h1 header tag on the top left hand side or middle part of your web page, as here the main content is found. You can even use the h1 header tag as the title for the content present on that particular page.

You can also construct sub-keywords having same heading tags. In order to separate the text in the tags they are made BOLD, thus they get separated from other text on the page.

Usually search engines are in the search of important and authentic text on the web pages. And when h1 tags are used, they are considered signifying anything important thus giving more visibility to the heading tags.

How to Rank Your Website on Top in Search Engines Results

Webmasters always want their website to appear on top of Search Engine Results. However, it is not as easy as it seems. Getting ahead of your competitors and achieving top ranks in Google, Yahoo or MSN required a lot of work. It is well known fact that top ranks in search engines results lot of organic traffic and in return more revenues. Therefore, website owners are always ready to do everything to attain their desired ranks.
In order to achieve top ranks in all major search engines you need to understand the search and indexing mechanism of all popular search engines. Always remember, that there are no defined criteria to make your website on top of any search engines. You need to follow the basic guidelines set by them for a search engine friendly website. However, search engines experts suggest several tricks and tweaks that may help you in easy indexing of your website by search engine robots/crawlers.

The contents of your websites, META tags (Description and Keywords appearing on all pages), inbound links (links appearing on other websites but pointing to your website), and alternate text given on your images play an important role in easy indexing of your website. You can expect better ranks only if your website is equipped with all the above described things.

One more thing that is very important for your website’s performance in search engines is selection of right keywords and contents based on those keywords. Remember, if you are not targeting proper keywords, you may not get desired results. Therefore, in order to fix this issue, you need to do a proper analysis of your business domain and niche market along with keywords research prior to making any plans for online promotion of your website.

Usually search engine tracks your website through two popular mechanisms:

Links based tracking
The success of your website in top rankings is determined by the number of links point to your website. If your website has lots of incoming links from other top rated website in your niche, the possibility of success is more. Search Engine Submission, Affiliate Marketing, Directory Submission, Article Submission, Press Releases Distribution, and Blogs help a lot in achieving such quality inbound links.

Contents based tracking
This is relatively a complex mechanism of tracking your website. It depends upon the relevance of META tags (keywords and description) with the contents of different web pages in your website. Freshness of contents on your website enhances your chances of getting indexed easily.

Apart from these two popular mechanisms, you can also adopt other modes of online advertising like banner ad placements, paid submission, contextual advertising and social media marketing. These strategies are of great help if you want a quick interaction with your potential customers.

Easy Submission simplifies the complex task of website submission to search engines, article submission, directory submission, and social bookmarking for optimizing websites. For more information and free seo advice visit us at: http://www.astrodesigner.com/