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  • 1. Keyword Research
    Keyword research is the most important first step that should not be taken too lightly. While you can easily test and change hundreds of keywords in paid search campaigns, so is this not possible for organic search optimization. You usually concentrate on one to five key phrases for the whole site (theme) and one to three phrases for a single page. For large sites with thousands of pages is it hard to optimize every single page to the full extend due to the limits in time and other resources.
  • 2. Competitive Intelligence
    Know you competition! What are they doing? Where do they rank, for which terms? Who is linking to them and why? The things you have to do depend on what your competitors are doing. The less competitive your vertical is online the easier is it for you to outperform your competition. This is important to determining cost and resources for your SEO efforts.
  • 3. Web Design and Development
    Fixing something that is broke is always harder than building it right from the beginning. If you are in the process of creating a new website, make sure to consider search engine friendly design and architecture before and during the actual development of the website. This will save you a lot of time and money and in most cases put you already ahead of a considerable number of your competitors. Search engine friendly design is not rocket science and search engine friendly design does not have to be ugly. Search engine friendly design is for the most part user friendly design as well, but there are some exceptions where compromises have to be made.
  • 4. Get Your First Inbound Links
    Don’t submit your new site to search engines and by no means pay anybody to do it for you. There are plenty of very cheap services and software products out there that offer for less than $100 to submission to thousands of search engines and in some cases even guarantee ranking #1 at them. Especially the second part is causing many businesses to fall for such offers. Don’t do it. If you see an offer like that, hold your wallet tight closed and run. Your site should be found by search engines naturally and they will find your site if a page that is already in their index links to you. Why? Because this is what search engines do, following links to discover content. There are plenty of methods to get your first inbound links. There are some web directories that are recognized by search engines and a listing there will do your site good. Except for the Dmoz directory are all those recognized directories commercial in nature and charge a fee for reviewing your site and the consideration for the inclusion in their directory. For that reason is it important to wait with the submission to any of those directories until your website is live and ready for visitors. Also check with vendors or good customers (B2B) who have a website for the opportunity to have them place a link to your website.
  • 5. Sitemaps
    the larger search engines allow webmasters to submit a sitemap to them via a webmaster console. The search engines also provide reports and other useful information, such as technical problems with your websites you might not be aware of via their console. Even if you decide against the submission of a site map to the search engines, is it advisable to create an account and register your website with them, just for the reports and statistics they provide free of charge and which are invaluable for your internet marketing efforts.

Ongoing Efforts on a Frequent Basis

  • 6. Web Analytics

You can’t determine success or failure of any of your internet marketing activities if you do not track and measure their effectiveness. Engaging in any type of marketing campaign online, be it SEO, paid search, display advertising, email marketing, social media or affiliate marketing is like fishing in the dark without any type of web analytics solution in place. It is up to you to decide if you want a hosted web analytics solution or run software on your own servers. The options range from free services to very expensive and heavily customizable package. You have to determine what solution will work for you, but you have to start with one so don’t put it off. Web analytics helps you to determine where to improve your site and your marketing campaigns to channel your resources and money to the things that work and pull it away from the things that don’t work. Web analytics is not a cost center if it is done properly. It will pay for itself many times over and can make the difference between making and breaking it on the internet.

  • 7. Content Building

A website is never done. It has to change and grow over time. This is a natural process to adjust to changes in the market, with maturing in this type of medium and your normal business growth. Providing good quality content that is related to what you do, but not necessarily aimed to sell something directly is the best opportunity to increase traffic and exposure of your business. Most people do not link to pages that only serve the purpose to make a sale. This leads to the next step in the process of successful search engine optimization of your website.

  • 8. Link Building

The internet wouldn’t be a “net” without links. It would only be a collection of independent pages that are not connected to each other. Disconnected pages cannot be found and that defeats the purpose of them, wouldn’t it? Inbound links and internal site linking is important for organic traffic, meaning people seeing and clicking on those links to get to your website, but they are also important for SEO. Inbound links play an important role in virtually every search engine when it comes to ranking pages in their search results. Links are added and sometimes removed constantly. This is a never ending process and while it happens naturally, so is it advisable to be a bit more pro-active from your part to get more and good inbound links. There are plenty of sites out there that should link to you, but don’t know you and your content. Help them to find your content and encourage linking to it.

  • 9. Engagement, Trust and Community Building

Social media and Web 2.0 might be buzz words, but the underlying core elements they are made of are much more elementary and fundamental. Don’t live in a bubble and talk to people without allowing people to respond and to interact with you. People will talk about you, with or without you being around. Take the opportunity to become part of the discussion to build trust and deeper relationships with your customers or potential customers. Listen to what they say and learn about their wants and their needs. Hear what they say about you and your products, especially the criticism and improve on them. You probably spend today money on focus groups and surveys. You can get the same and more free of charge on the internet, if you allow it to happen while you are around. It also provides the opportunity to expand your link building and exposure of your brand on the internet for a fraction of the cost of traditional intrusive advertising campaigns that are less effective.

  • 10. Ranking and Traffic Analysis

Check where you are today to be able to compare it with data in the future. Look for trends and evaluate the success of your goals, which you should have specified before you engaged in any type of marketing campaign. You did set goals that are measurable I hope. Improving ranking is important for SEO, but more important than the ranking is the traffic that comes with it. Does the change in ranking yields in the traffic you expected? Does this traffic actually convert? This leads to the last step.

  • 11. Conversion Analysis

No matter what you do, everything will come down to one critical factor at the very end. What is your bottom line? Did you make profit or did you lose money. While losing money in the short term for strategic reasons is okay, so Is losing money in the long run deemed to failure and the end of your business altogether. Whatever you do, it has to contribute directly or indirectly to a positive Return of Investment. Web Analytics is part of the process of making this determination among other tools and methods. Expand the things that work and help your bottom line and rid yourself of the things that don’t. Improve of details to increase conversion. This requires testing. Don’t reject anything upfront without testing it first. Things that work for others might not work for you, but the same is true the other way around.

Ways to Make Money Online

Ravinder, September 3, 2010

On this post I’m going to share some ways to make money online. However, you need to have a website or blog just like this one and skills in writing to do this. If you don’t have a blog or website you can have a blog for free at blogger.com, or you can choose other blogging platforms on the internet today. It’s up to you.

1.) Pay Per Click (PPC)

Make a blog or website and write articles about the things that you’re good at. If you’re an expert in something you can make money from it. Remember content is very important that’s how you will get lots of visitors. Then apply to any PPC out there just remember to look for the reputable ones. Whether its Google ad sense, Yahoo search marketing, or Sell your ad space with BidVertiser. What you only need to do is to promote your website or blog and once visitors click not purchase or anything just clicks, then you will earn from it.

2.) Affiliate Programs

Join affiliate programs and earn money from each referral. This is actually one of the biggest money making opportunities online. What you need to do is to find a product that fits the content of your site and start promoting it. If you think that’s easy then your wrong. Especially now a days competition on internet are very high. Here’s how it works. You’re going to promote a product from your chosen affiliate. Pre-sell the visitors or searchers then bring them to the merchant sell page. When the visitor purchase then you will get paid.

3.) Make money from E-books

Selling E-books is one of the popular ways to make money online. This requires you to have good or excellent skills in writing to succeed. Create your own website or blog and sell pre-written topics or you can write on demand, whatever works best. You can get paid from PayPal or other web money you prefer. I just found PayPal more reliable since their service allows anyone to pay in anyway they prefer including, through credit cards, bank accounts, buyer credits, or account balances without sharing financial information. You can easily add website payment button using their service and they will do the rest. Just sign up to PayPal and check their merchant’s services for more info.

4.) Sell your own products

Selling your own products is a traditional way of making money online. No matter what kind of products you sell you can surely find a buyer online. Put up a website that focuses on your own products, have a good shipping plan and start selling it online.

5.) Auction your products

Another way to make money online is through auction products. You don’t necessarily need a web site to do this, although it will help, since there are some auction sites out there. Lots of people enjoy selling via auction sites, because anything can be sold from their old personal items to new ones.

6.) Sell your advertising space

If you have a blog or web site with a high page rank then you can sell your advertising space. Don’t ask me if you’re wondering why advertising has to be relative to high PR rather than the number of visitors. I’m also asking myself the same question.

That’s it for now. Hope you’ve learned something from this post. If you have questions or suggestions feel free to leave a comment. Comments are greatly appreciated.

E-mail Marketing

Another way to make money online is the so called E-mail marketing. This is actually not a new method just wanted to share it to new comers. The goal in internet marketing is to get people to visit your site. Once you get their attention they will help you make money in several ways. Some of it are buying the products or services that you offer, clicking on your PPC ads (pay-per click) and your affiliates and others. This method works well with affiliate marketing, lead generation and also online service businesses. Most of affiliate marketers rely on E-mail marketing to scale up their business online

Here’s how it works. First things first find a good mailing service to host your mailing list like Interspire Email Marketer, aweber. Then the second thing you’ll probably think after that is how to get people’s email addresses the right way. You don’t want to get flagged as spam right? If your are accused of sending spam messages on others email, then you may find your email closed down, your website shut off, and also you may even be breaking a law. That’s where the issue of permission comes up.

What’s permission? Responsible email marketing is based on the idea of permission. It is essential to get permission to the owner’s email address before you can send them any commercial email. You don’t want to send a spam email.

Moving on, set up a site specifically to capture email addresses and names. You may notice that lots of web sites have free offers and some are asking you to subscribe to their newsletter by filling out a form with your name and email address. Others are using the comment section to collect email addresses, but most are inviting you to subscribe to their newsletter to keep you updated with their blog content more like an RSS (Really Simple Syndication). There are also few other ways to do it, but you have to offer a good deal to make them subscribe. Good list builders should come up with ways to help the people on their list to make it a win situation for both sides.

Once you have their email addresses you can now begin to include them in your regular mailing schedules. You can now send info. to their inboxes that invites them to go visit your site or the affiliate your trying to promote. This makes things easy for them since they don’t have to bookmark your site, you just send them the link on regular basis.

This is crucially important but probably one of the areas we have to address most frequently. I can’t possibly get into all the various areas of search engine friendly design so I’ll simply list off a couple of the most common issue we encounter and then provide references to other reading.

Enormous amounts of code on the page. For some reason, even some new designs are coming to us as though they were out of 1998 as far as the page code is concerned. All skilled web designers should have a solid grasp of CSS and should be putting all the main formatting into this file(s). Way too often we’re getting sites with dozens of font tags, color tags, size tags, etc. etc. etc. This just gives the search engines a lot more to dig through to find what they want – the content. I’m not even going to get into tables as that open a whole other can of worms. If your site is table-based (your designer or SEO will be able to tell you this if you don’t know) there are some basic practices to insure that the code these tables add is minimized. Unfortunately I can’t get into the myriad of different situations this can entail and will have to save it for a future article (so be sure to bookmark our SEO blog to keep up-to-date on that and other developments in the industry).

Bad internal links. You want your internal pages to rank. Most sites will generally target the highest priority phrases on the homepage of the site but the internal pages are the ones that will rank for specific products, services and long tail phrases. To maximize the rank ability of the internal pages you need them to be easily found by the spiders and you need to associate these pages with the keywords you’re targeting. In short, you need to link to them with text and you need that text to include the keywords. This isn’t some deep, dark mystery of SEO and has been well documented and commented on but we’ve seen tons of instances where internal links are image only or worse, an unspiderable script-based navigation system.
If your designer is using image or script-based navigation for aesthetic reasons that’s fine. In fact, it’ll likely leave you with a more appealing site visually however you need to make sure your key pages are linked to in the content of you homepage or from text in the footer to insure they get found and spidered quickly and easily.

Over-optimized pages. I love seeing websites that were developed by a web designer who “knows SEO” and has stuffed so many keywords and header tags into the pages that it reads more like an eye chart than sales copy. I can’t list all the abuses that exist out there but here’s a quick sample of what your page shouldn’t read like (and I’ll use digital cameras as the example again):

Anyone who has an online business may be quick to jump into several SEO techniques, thinking that these will be a quick opportunity for internet success. If you think however that SEO can be accomplished in a jiffy, you’re bound to be disappointed. There are important factors you must know about search engine optimization. This includes the things to avoid, the things needed to generate a higher page rank, and finally the elements present in most excellent SEO services.

First of all, overloading your site with keywords is not always a smart thing to do. Sure, you want to communicate your offering or your service as much as you can, and to drive the targeted traffic back to your site. Who would not want that? However, too many keywords may end up overwhelming your market. Oftentimes, it is not always about keywords but the strategic placement of the keywords as well.

Filling your site with second-rate, plagiarized content is another way to sabotage the performance of your efforts. People are quick to recognize clichés and formulaic phrases, and if they don’t get anything fresh and useful from the website content, they will have to look for them from the next site, or the competition.

Link farming is another SEO technique that always ends up being abused. This involves a group of websites utilizing hyperlinks on their pages, all pointing back to every other site page within the group, with the goal of engendering more traffic and increased rankings in search engines. While these may work in the beginning, the long-term consequences of this strategy will be anything but beneficial for the websites.

Don’t fret, however because there are many ways with which you can increase your ranking consistently and effectively. If you have an easily navigable site that’s filled with high quality content, you are certain to attract a loyal following from your targeted visitors. A website that is too complicated for the average internet user will limit its reach and will be able to provide for a specific niche only. As much as possible, maintain a website that has navigation-friendly features and one that people can easily maneuver. In the same manner, if the site contains relevant and well-researched content, visitors are bound to stick around a bit longer.

You can also submit high quality articles to article submission sites, so as to generate increased traffic. Well-written articles have higher chances of being accepted in these submission sites. Once you are able to provide excellent information to the readers through the articles, they will be more inclined to click on the link to your website provided at the bottom of each article.

If you want to achieve higher rankings of your web pages, you can avail of the services of excellent SEO service providers. It is always encouraged to go for one that guarantees high rankings for your site and one that has a comprehensive list of available services. Not all SEO services command high prices, so make sure that you are getting what you actually paid for.

Finally, a good SEO services company provides round-the-clock support to their clients. This is one of the important factors you must know about search engine optimization. Not all search engine optimization companies are created equal, so look for one that provides you with what need.

Google has made several changes to their algorithm to better improve their search engine and the majority of the time when they are making changes it is to fix bad practices or black hat practices of internet marketers.

In 2007 Google made some changes to the algorithm to not put much weight to that website that purchase paid links on other high Page Rank websites. There were some companies who were in the business of brokering paid links and text links. Those who were getting websites high in the search engines by buying links were then penalized and many of them dropped emphatically in the search engines. Some have wondered why Google would make such changes in the algorithm.

The foundation of Google’s algorithm is to rank websites that have grown and built up naturally without some type of detection, or in other words Google does not like to be fooled or schemed. In order to better their algorithm they look to find websites that grow in popularity because users think a website is popular, not because that website is buying their way up the search results so to speak. So the goal is to make your website have incoming links that look natural.

Here are some examples of inbound links that look unnatural:

Site 1: Has 200 links that are all coming from high Page Rank websites. This looks unnatural.

Site 2: Has 200 links that are all coming from Page Rank 0 websites. These links are not going to pass high link reputation and will not increase your rankings high.

Here is an example of inbound links that look natural:

Site 1: Has 200 inbound links and there is a mixture of PR 0, 1, 2, 3, 4, 5 etc. This looks more natural and will fair better than the site with all 200 links from a PR 4 website.

Site 2: Has 200 inbound links that point to several pages within the domain and not to just one page.

The next step is having the anchor text links not be all the same. For example if you are going after the keyword “web design” and all 200 links that are incoming links have the anchor text “web design” then that does not look natural. It is best to have a variety of anchor text for your incoming links in order to make it look more natural.

The next thing in building natural inbound links is to have the inbound links point to several pages within the website and not all of them to same page. Having deep links meaning links to subpages and not all of them to the home page will make your inbound links look more natural. It is also crucial when building natural inbound links that they do not happen all at once in a short period of time and then stop. Especially for new websites it is imperative to not build incoming links at a very fast pace as this looks highly unnatural. Building natural inbound links is essential in any SEO campaign. As the search engine’s algorithm sees that the inbound links to a website look more natural then they will respect the website more.

As you build natural inbound links your website will look more natural to the search engines and will gain higher respect and authority. Plus as the search engines make constant changes to their algorithm you will not be penalized if you are doing something that looks unnatural, shady, or black hat. The only constant thing with search engines is change and you have to always be aware that change will come on an ongoing basis.

How to do SEO
There are many ways how to do SEO. Sometimes SEO can be a pain in your head… But if you approach it from the right angle it can be quick effective and even fun.

SEO stands for Search Engine Optimization. SEO is one of the best methods to generate targeted traffic to your website. Traffic comes from organic search engine listings and from my own experience, this traffic is the most targeted and hence valuable. Conversion rates are far way better from organic traffic than from any paid advertisement like Ad Words. Nowadays internet is flooded with swindlers and scams, that’s why paid ads are getting less and less trusted…

This is why I consider SEO as the only reliable way to go for a long-term online business. First off, you need to choose one of all these techniques and strategies how to do SEO. It’s really easy to get lost in the beginning but then you will get more and more confident with every right step you make. Making on-page optimization is the most reasonable first step you can make.

On-page optimization means maintaining your keyword density at 2-4% out of all content, setting up the appropriate Meta tags (not that important these days as it was before) and page tittles. If you have any images on your website, don’t forget to set your main keyword as an alt text of these images. Having your main keyword in the domain name is a very good idea to boost your rankings as well. These steps are the easiest from the whole SEO process and not making them chances are you are wasting your rankings straight away.

When you are fine with on-page SEO it’s time to get on off-page optimization. Many marketers dislike this process defining it as tedious one. Well, I can say that it’s all about how you are approaching it. When you know how to do SEO and are confident about the future results of your work, it’s not tedious or boring at all. Best of all is to set up your own working plan ad follow it.

When starting off-page SEO optimization it’s important to remember about the quality of backlinks you generate. Ten quality backlinks to your site worth a lot more than hundred of low-quality backlinks. How do we define if the backlink is quality…? Link from relevant and high-respected website considered to be a quality one. Page rank is also an important bit. On the first stage you want to focus on building quality backlinks, this will boost your website rankings well. If you start off with crappy links back, Google will treat your website the same way.

The power of fast and effective SEO lies behind instant and quality backlinks. Instant link –appears online straight away without any approval process. How can we avoid waiting for our backlinks to be approved along with our articles or blog comments? This is actually easier than you ever imagined.

Want to discover how to do SEO really quickly, effectively and get #1 on Google and Yahoo in 36 hours?

Perfect Search Engine Optimization means maximum profit

Whenever you are having a website or an online business, it is very common that your first priority is to get the best page ranking you can get on all the leading search engines. The point behind this is that the better your ranking is the better is your chances of getting the maximum number of potential visitors. And there is also a reason behind this. Almost all of the Internet users have the tendency of visiting those sites that they can get on the top of the search engine result pages. They give their first priority to those sites that they can find on the top ten lists of the search engine result pages. Therefore the webmasters are also eager to get their pages listed on the top ten ranking of the search engine result pages.

But because of the great competition in this field there are not that much chances of achieving this goal so easily. And here comes the need of Search Engine Optimization. The Search Engine Optimization is the process through which – if done in the proper manner – a website can get the highest ranking on the search engine result pages. The term ‘Search Engine Optimization’ in short SEO means a lot of things. And in itself it is a pretty wide concept as to get the SEO job done in the proper manner needs a lot of other things to be done in relation to that.

There are various other parts and sections of Search Engine Optimization that are to be done accordingly so that the whole Search Engine Optimization process can run smoothly. One of such very vital section of Search Engine Optimization is the link building. However, link building in itself is also a vast subject and has several other parts in itself. Now the question is what link building is. To get this question answered properly would take a long discussion. But if we need to explain it in a nutshell, link building is the process by which a website exchange links of their own site with other sites who are dealing with the same topic or subject.

To give an example of link building let us discuss a little about the reciprocal link building, which is a vital part of the total link building procedure. Simply speaking the reciprocal link building is the process in which two or more websites exchange links with each other in the manner of advertisement or reference. In a reciprocal link building the agreement between the two websites is that both would publish the link of each other so that they can share the visitors between themselves. As for example if you are having a website on hair straighteners or wedding rings and you have reciprocal links with another similar site working on the same project, the visitors of your site can also navigate through your site to the other one as you are publishing the link of that site on your pages. And similar would be in the case of the other website also.

Thus it is easily presumable how tough the Search Engine Optimization job is. And therefore if you are the owner of a website it would be better for you to get the SEO job done on your behalf by some expert SEO Company so that you can get the best results in the for of search engine ranking.

Simply visit SEO Services website for more information.

All the best
Ravinder.

Use of H1 tags in SEO

H1 tags are one of the most important part of SEO which is the header tag situated in body of a website. It can be termed as the simplest form of header found on a web page. Through h1 tags search engines come to know about the site content details. If it’s used in proper co-ordination with anchor text and title tag then you can even expect increased density of website traffic from major search engines like Yahoo, MSN and Google.
Although the feature of h1 tags is not new and is present since years, but from last few years its significance has grown due to increased demand by Google. It carries much more importance than keyword Meta tag and description Meta tag. The best position to place these H1 tags is at the header situated above the content. Experts recommend excluding the HREF links from the tag. When you keep a link in h1 tag, it gives the impression to the search engines that the linked web page is more important rather than the present pageThose desiring to keep a descriptive link to their own page can use the link along with proper anchor text including content of that particular web page. The tags produced by h1 are of largest form, and are very important requiring being used independently having same HTML commands.

They also consist of same attributes having higher level of suitability like the Class, Align and ID attributes. Always keep the header tag at the top of the web page. You should know this that- when Google scans a web page, it goes from top left to the bottom right of the page. Search engines generally view websites from text perspective instead of graphical point of view.

Place the h1 header tag on the top left hand side or middle part of your web page, as here the main content is found. You can even use the h1 header tag as the title for the content present on that particular page.

You can also construct sub-keywords having same heading tags. In order to separate the text in the tags they are made BOLD, thus they get separated from other text on the page.

Usually search engines are in the search of important and authentic text on the web pages. And when h1 tags are used, they are considered signifying anything important thus giving more visibility to the heading tags.

How to Rank Your Website on Top in Search Engines Results

Webmasters always want their website to appear on top of Search Engine Results. However, it is not as easy as it seems. Getting ahead of your competitors and achieving top ranks in Google, Yahoo or MSN required a lot of work. It is well known fact that top ranks in search engines results lot of organic traffic and in return more revenues. Therefore, website owners are always ready to do everything to attain their desired ranks.
In order to achieve top ranks in all major search engines you need to understand the search and indexing mechanism of all popular search engines. Always remember, that there are no defined criteria to make your website on top of any search engines. You need to follow the basic guidelines set by them for a search engine friendly website. However, search engines experts suggest several tricks and tweaks that may help you in easy indexing of your website by search engine robots/crawlers.

The contents of your websites, META tags (Description and Keywords appearing on all pages), inbound links (links appearing on other websites but pointing to your website), and alternate text given on your images play an important role in easy indexing of your website. You can expect better ranks only if your website is equipped with all the above described things.

One more thing that is very important for your website’s performance in search engines is selection of right keywords and contents based on those keywords. Remember, if you are not targeting proper keywords, you may not get desired results. Therefore, in order to fix this issue, you need to do a proper analysis of your business domain and niche market along with keywords research prior to making any plans for online promotion of your website.

Usually search engine tracks your website through two popular mechanisms:

Links based tracking
The success of your website in top rankings is determined by the number of links point to your website. If your website has lots of incoming links from other top rated website in your niche, the possibility of success is more. Search Engine Submission, Affiliate Marketing, Directory Submission, Article Submission, Press Releases Distribution, and Blogs help a lot in achieving such quality inbound links.

Contents based tracking
This is relatively a complex mechanism of tracking your website. It depends upon the relevance of META tags (keywords and description) with the contents of different web pages in your website. Freshness of contents on your website enhances your chances of getting indexed easily.

Apart from these two popular mechanisms, you can also adopt other modes of online advertising like banner ad placements, paid submission, contextual advertising and social media marketing. These strategies are of great help if you want a quick interaction with your potential customers.

Easy Submission simplifies the complex task of website submission to search engines, article submission, directory submission, and social bookmarking for optimizing websites. For more information and free seo advice visit us at: http://www.astrodesigner.com/